You can make more money blogging by making your blog more appealing to advertisers.  Advertisers typically want to advertise on quality blogs that have a large following.  But what is a “quality” blog?

A quality blog could be different depending on who you are talking to, but I think most would agree that the basic formula for a good blog is unique & original content, a good domain name, an easy to read and easy to navigate layout and a well functioning site.

Here are some tips to make your blog stand out and appeal to advertisers.

Write Unique, Relevant, and Original Content

Constantly update your blog with original posts and pictures. If you write paid posts, do it sparingly or write several posts in between that aren’t paid.  If every single post on your blog looks like a paid post, your blog would look spammy.  People don’t want to read a blog that looks spammy, and advertisers won’t want to advertise on a blog that people don’t read.

Have a domain name

Get your own domain name, instead of using something at blogspot.com, wordpress.com, etc.  Bloggers with their own domain name look more professional.  Make sure you also have a good, descriptive domain name.  Don’t use something like “yournameblog.net”.  Your domain name should relate to your blog’s topic.

Use an attractive, organized layout

Make sure your layout is appealing to the eyes. Use a unique layout – don’t just use the default.  Usually with blogging hosts like blogger, there are different themes you can choose from.  Choose one of these, rather than just using the simple layout format that it comes with.  Then customize it a little bit and personalize it. Add your own banner at the top.  Use colors and fonts that are easy to read.  Have a simple navigational structure that is easy for your readers to follow.

Make sure your page loads quickly

A webpage should load quickly, within several seconds. If it takes more than a minute for your webpage to load, then you have a big problem. Visitors aren’t going to stick around if your page takes forever to load, and if you don’t have a large following, then advertisers won’t want to use your site.  Overloading your site with too many widgets and extra code can often slow down the loading process, so you should avoid using these.

All of these things are simple for you to do and can help your blog stand out to advertisers and readers alike.  It will help you build a bigger following and increase traffic to your blog, which in turn will help you make more money because advertisers will pay more to appear on blogs with a larger following.