Blogs are about writing, but if you have a variety of media, then you’ll expand your audience.  Different people like different things – for example, some prefer to read, others, however, prefer to watch.  Most people write on their blogs, but don’t limit yourself!  Here are different ways of communicating to your readers:

Artwork

If you are an artist, you can post pictures of your artwork: whether it’s painting, sculpture or something you made photoshop.  You can even include information about what materials you used, where your readers can find those kinds of materials, what you got your inspiration from.  You could also encourage readers to respond by asking them for their comments or constructive feedback.

Photos

Like taking pictures?  Start uploading them.  Keep in mind that the internet is a public place of course, but feel free to take pictures of your adventures.  You could even try posting an entry in several pictures, and let the photographs show the story for you – without words.  Or post a picture and have your readers guess what it is.  Many people do a thing called “Wordless Wednesday,” where on Wednesday they will post a picture that describes how they feel or is just something they like.

Webcomics

You could also start posting a webcomic.  The webcomic world is difficult to get started in itself, like blogs, but you don’t have to do anything serious.  Instead of writing about something funny that happened, just make a doodle or draw up something in Paint.  It doesn’t have to be a work of art, but sometimes it’s nice to express yourself in a different way than usual, and it can unlock the more creative side of your brain.  You could even post a picture of today’s Dilbert comic, for example (and provide a link back to their site, of course).  Make sure that whatever you do, it’s legal and within copyright laws.

Videos

Film a video log or pod cast and upload it to your journal instead of posting an entry.  It could be anything – a how to, an opinion on a current event, or even a story.  It depends on what the subject of your blog is.  Don’t do something random, make sure it appeals to your readers.

Audio clips

Perhaps you’re on vacation and want to blog about your adventures.  Spice your entries up with a little soundbite of the waves crashing on the shore and the seagulls chirping in the background.  Help your readers really feel your experience.

These are all ideas that you can incorporate into your blog. Don’t just do all of one thing – mix it up!  One day, post a how to video.  The next day, write an entry.  Day after that – post your day in photos.  You can even mix them within the same entry.  Think outside the box.

These ideas are meant to help you generate interesting and unique content, to engage your readers and to make both sides of the blog experience fun.  Always remember that you should remain on topic with your blog and that your content is relevant.  For more ideas, check out last week’s post on Unique Content Ideas.