So now you have a decent popularity and loyal following, and you want to start making money with your blog.  Paid product reviews can be a great way of doing so, but here are a few tips before you dive in.

When you start using these, you may be tempted to write them every day, but watch out! A blog that only has paid reviews will lose readership and interest, and may dissuade higher paying advertisers from using your blog.

Here are some tips to spruce up your review posts.

Space Them Out

Don’t make every entry an advertisement.  Mix them up with real, original posts.  And don’t just do this every other entry… Try to do it maybe every three entries.

Keep them on your home page

More people are going to see your homepage.  What’s the point of writing an advertisement if its buried a few pages in and no one sees it?  If an advertiser knows that his ad is going to be on your home page for longer, it will make your blog more appealing.  There are two ways you can do this.

1. Don’t update so frequently (like more than once a day)
2. Have at least 5 recent posts appear on your page.  Even this is rather low.  I would go with at least 10… 15 or 20 would be great.  (yet perhaps a little too high).  Find the right fit for your blog.

Post the whole review

Don’t just put an excerpt.  Unless you write a really creative headline, what do you think the odds of someone reading your post are?  Just try to think of it from the advertiser’s perspective: is he getting what he’s paying for?

Write a quality review

Actually look at the website before writing about it.  Do some research.  You don’t need to go too crazy, don’t spend too much time researching.  Definitely don’t copy and paste, and definitely don’t make anything up.  Honesty will appeal to your readers and gain their trust.  And when you give honest reviews that are good, your readers will be even more convinced.

Do it right the first time

Go over the requirements several times.  Double check to make sure that your links work – and that you have enough links to begin with.  This will ensure smooth sailing.

Don’t link to other advertisers in your ad

I think this speaks for itself.  Now and then I’ll see someone blog a review about one thing, but then include links in the post to competitor websites.  If I was an advertiser and saw this, I wouldn’t be happy.  It also undermines your own credibility.  Why are you telling me to use one thing, but then linking to something else?